The coaching industry is in the middle of the biggest shift it's seen in a decade.
Client needs have changed. Methodology hasn't caught up. And practitioners who don't see it clearly are about to spend the next few years wondering why their work feels harder than it used to.
This is the conversation about what's actually happening, and what to do about it.
FREE TWO-DAY LIVE MASTERCLASS
What we're covering
DAY 1: Offer & Positioning with Nicole Vignola & Dr. Raj Arora
Why Neuroscience Lets You Charge 2–3x Without Doing More Work
Why selling "mindset" keeps your prices low, and how using brain science makes your work feel concrete enough for clients to pay premium rates.
Packaging a Premium Offer Clients Actually Want
How to structure what you do into a clear, step-by-step process. No more selling hourly packages or vague coaching retainers.
DAY 2: Execution & Real-World Results with Nicole Vignola & Hannah Mayfield
The Centerpiece Focus
Closing the Gap Between "Aware" and "Done"
Your clients already know what they "should" be doing. We’ll look at the neuroscience of why they still don't do it—and how you can help them close the gap between knowing and executing.
Beating Procrastination and Self-Sabotage at the Brain Level
Procrastination isn't laziness. We'll show you how the brain processes resistance and fear, and how to get your clients moving without relying on willpower.
This workshop is for you if:
You're a practicing coach who can feel the market shifting and want to be ahead of it.
You're thinking about becoming a coach and want to start building on the right foundation.
You're an ambitious professional who wants to use neuroscience for your own life and work.
You're already in a related field (therapist, consultant, practitioner) and want to add scientific depth to how you work with people.
What you'll walk away with
01 /
A clear picture of where the coaching industry is heading and the specific shifts you can make now.
03 /
A clear way to position your work so clients understand why you charge premium rates.
05 /
Early access to the full certification program, with enrollment opening live during the masterclass.
02 /
Practical, science-backed tools you can use in your coaching sessions this week.
04 /
A look at the science behind motivation, performance blocks, and self-sabotage.
Where and when: Fully online July 4 & 5, 1pm NYC time
Nicole is a neuroscientist, author of Rewire, and the person Fortune 500 companies bring in to teach their teams how to use neuroscience under pressure.
Nicole’s work translates the actual science of the brain into the kind of insights people can apply the same day.
NHS GP · Founder, The Facebible · Day 1 Guest Speaker
NHS GP, medical educator, and founder of The Facebible. Featured in Vogue, Stylist, and ITV's This Morning, Dr. Raj works with high-performers to manage burnout, physical stress, and health optimization at the clinical level.
GP & Educator · Aesthetic Medicine · Vogue & Stylist Contributor
Hannah Mayfield
Financial Adviser · Founder, What Is Wealth · Day 2 Guest Speaker
Qualified financial adviser and founder of What Is Wealth. As a graduate of the program, Hannah will share a live case study of how she integrated applied neuroscience into her financial coaching to help clients overcome deep-seated money anxiety.
Financial Coach · Founder, What Is Wealth · Brain Lab Graduate
Hannah Mayfield
Financial Adviser · Founder, What Is Wealth · Day 2 Guest Speaker
Qualified financial adviser and founder of What Is Wealth. As a graduate of the program, Hannah will share a live case study of how she integrated applied neuroscience into her financial coaching to help clients overcome deep-seated money anxiety.
Financial Coach · Founder, What Is Wealth · Brain Lab Graduate
Applied neuroscience and high-performance psychology
Together, they're combining applied neuroscience and high-performance psychology into the kind of training that actually meets where the coaching industry is heading.